Your studio is often a second home for the dancers you teach. If it has an established look and feel, you’ll only be cementing that homey feeling. When you walk into your house, you are comforted by the way it represents you, how your style shows in every book, pillow, and mug. When you walk into a studio, you want to feel the same way. Your passion for dance, your love for your teammates, and more should all be coming through.
In many studios, aesthetic comes down to colors and attitude. When you walk into your studio, what color is the lobby? This is probably the same color that is on your competition jackets and your warmups. The same applies to your logo. When you look at your studio space, a lot of your aesthetic probably does (and should!) tie directly into how you brand your studio. If it doesn’t? Well, it’s time to get to work.
Colors are a major part of helping your dancers feel at home and motivated in the studio because the colors that we see affect us all no matter what we’re doing. You probably don’t want to dance in a studio that’s completely grey and dark. You’ll feel like you’re dancing in a cave! In the same way, you don’t want to dance under bright white lights in a completely empty room either. Think about what colors make you feel and why you have or might want them in your studio. A lot of the feelings that come to mind for you will apply to your dancers as well.
The most striking effect of a defined studio aesthetic is team spirit. When your students have specific symbols and colors that remind them of their dance BFFs and all the hard work they put in each week, they have something that directly represents their passion and excitement. You’re a team! Looking like one makes you feel like one, too.